L’industrie brassicole en Méditerranée: concentration, restructuration et évolutions récentes

Mouhoub Hani and Foued Cheriet ()
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Foued Cheriet: UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier

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Abstract: The aim of this paper is to analyze the consolidation of multinational groups, more specifically of the Mediterranean beer companies. Indeed, an increasing and unprecedented consolidation of the brewing industry has been recorded over the last years. We will explore several factors which might explain this dynamics and give an overview of mergers and acquisitions in the Mediterranean region, including the establishment of new plants of northern multinational firms in southern countries, in partnership with local players. Consolidation has significantly been accelerated in the 2000s by refocusing on the core business of the beer industry and this trend can be mainly explained by the maturity of the European market. Today the large brewers tend to switch to emerging and more promising markets and the beer sector is dominated by an oligopoly at the global level and in the Mediterranean region.

Keywords: fusion de sociétés; Concentration d'entreprises; mediterranean region; fusion-acquisition; beer industry; beer; enterprise strategy; malt industry; stratégie de l'entreprise; bière; entreprise agroalimentaire; industrie brassicole; région méditerranéenne (search for similar items in EconPapers)
Date: 2012
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Published in New Medit, 2012, 11 (3)

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01506162

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