Innovation et responsabilité sociale des entreprises (RSE) dans les entreprises agroalimentaires du Languedoc-Roussillon: le rôle de la performance économique

Leila Temri, Géraldine Rivière-Giordano () and Myriam-Emilie Kessari ()
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Géraldine Rivière-Giordano: UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier
Myriam-Emilie Kessari: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier

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Abstract: The relationship between innovation and CSR has so far resulted in studies that 1) mainly analyze the integration of CSR into the business as a generator of innovations and thus of economic performance, or 2) focus on the strategic dimensions of environmental innovation. Few publications examine the impact of innovation on CSR or the double relationship. The aim of this paper is to analyze the double relationship between innovative behavior and commitment to CSR, using an original scale to measure CSR performance, through the results of a survey of food companies in the Languedoc-Roussillon region. A bi-directional relation is confirmed: a commitment to CSR is positively related to innovation and reciprocally, but more assertively in the first direction. However, there is a positive effect of economic performance in the relationship between innovation and social performance, which suggests – against most of the literature – that the economic performance is a prerequisite for social performance.

Keywords: corporate social responsibility; food enterprise; new technology; innovation; responsabilité sociale de l'entreprise; agroalimentaire; performance; languedoc roussillon (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (2)

Published in Innovations - Revue d’économie et de management de l'innovation, 2015, 46, pp.115-139. ⟨10.3917/inno.046.0115⟩

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Journal Article: Innovation et responsabilité sociale des entreprises (RSE) dans les entreprises agroalimentaires du Languedoc-Roussillon: le rôle de la performance économique (2015)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01506371

DOI: 10.3917/inno.046.0115

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