Nudges, social norms, and permanence in agri-environmental scheme

Laure Kuhfuss, Raphaële Préget (), Sophie Thoyer (), Nick Hanley, Philippe Le Coent and Mathieu Desole
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Mathieu Desole: LAMETA - Laboratoire Montpelliérain d'Économie Théorique et Appliquée - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - UM - Université de Montpellier - CNRS - Centre National de la Recherche Scientifique - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier

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Abstract: The permanence of land management practices adopted under Agri-environmental schemes (AES) is often questioned. This paper investigates the drivers of farmers' decision to maintain or not the adopted practices beyond the duration of the contract, and especially the effect of social norms and framing on this decision. Our results, based on the stated intentions of 395 farmers, show that pecuniary but also non-pecuniary motivations drive farmers' decision, which is significantly influenced by information about the social norm. These results lead to recommendations for "nudging" farmers, by conveying information to them on other farmers' decisions concerning pro-environmental land management practices.

Keywords: social norm; framing; permanence; agri-environmental schemes; aide agrienvironnementale; contrat agrienvironnemental; comportement des agriculteurs; enquête auprès des professionnels; norme sociale (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (48)

Published in Land Economics, 2016, 92 (4), pp.641-655. ⟨10.3368/le.92.4.641⟩

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Related works:
Journal Article: Nudges, Social Norms, and Permanence in Agri-environmental Schemes (2016)
Working Paper: Nudges, social norms and permanence in agri-environmental schemes (2015)
Working Paper: Nudges, social norms and permanence in agri-environmental schemes (2015)
Working Paper: Nudges, social norms and permanence in agri-environmental schemes (2015)
Working Paper: Nudges, social norms and permanence in agri-environmental schemes (2015)
Working Paper: Nudges, Social Norms and Permanence in Agri-Environmental Schemes
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01506465

DOI: 10.3368/le.92.4.641

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