Impact of Globalization on Consumer Behavior Attributes: A Comparative Study between Developed and Emerging Markets
N. Gupta,
Javier Flores Zamora and
Olga Ivanova Ruffo (olga.ivanova-ruffo@icn-artem.com)
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Javier Flores Zamora: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Olga Ivanova Ruffo: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
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Abstract:
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Keywords: Developed and Emerging Markets; Comparative Study; Consumer Behavior Attributes; Globalization (search for similar items in EconPapers)
Date: 2015
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Published in International Conference on Marketing Challenges in Emerging Markets, 2015, Hyderabad, India
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01507920
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