Les EDITIONS DU PLAT PAYS and the Change to Digital: Staying in the race!

David Duchamp, Jacky Koehl () and Kamel Mnisri ()
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David Duchamp: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Jacky Koehl: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Kamel Mnisri: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Abstract: The publishing house Les Editions du Plat Pays was created in 1930. Since its beginnings it has maintained the status of a French 'Association'. It publishes and distributes books and magazines with a strong regional flavor. Following a period of steady growth, business, seems to have been stagnating over the last ten years.Mr. François, 63 years old, its charismatic Director, thinks that change is necessary to improve the company's competitivity and sense of strategy.

Keywords: Digital (search for similar items in EconPapers)
Date: 2015
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Published in 2015

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01507945

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