Signalling for Sustainability: an affective sensemaking process for institutional change within organisations

David Wasieleski, Nuno Guimaraes da Costa () and Olga Ivanova Ruffo ()
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David Wasieleski: Duquesne University [Pittsburgh], ICN Business School
Nuno Guimaraes da Costa: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Olga Ivanova Ruffo: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Abstract: The purpose of this paper is to integrate research and knowledge from the sensemaking literature and signalling theory to offer a process model of generative change toward sustainability strategies. Our approach in this paper is normative, as we strive to inform managers how to articulate a sustainability agenda to the definitive "intra-organizational" stakeholders. Our model taps into humans' innate concern for sustainability through their elicited affective responses to certain signals. Promoting creative change among internal organizational stakeholders could be facilitated by enabling an affectively driven sensemaking process through which the proper utilization of signals laden with symbolic logic for sustainability is initiated.

Keywords: Sustainability; process; change; organisation (search for similar items in EconPapers)
Date: 2015
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Published in 1st ARTEM OCC : ARTEM International Organizational Creativity and Sustainability Conference, 2015, Nancy France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01507997

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