Determinants of Responsible Consumer Behavior in France

Olga Ivanova Ruffo (), Javier Flores Zamora, Silvester Ivanaj () and Insaf Khelladi
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Olga Ivanova Ruffo: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Javier Flores Zamora: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Silvester Ivanaj: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Insaf Khelladi: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Abstract: This study aims at identifying the determinants of responsible consumer behavior in France. Based on the theory of planned behavior and theory of reasoned action, we develop a conceptual model, which tests the influence of self-efficacy, media exposure, social group and selfidentity on environmentally-responsible attitude. Afterwards, the relationship between environmentally-responsible attitude and purchasing intention is tested. Based on data collected from 1098 respondents during the fall 2014, results show that self-efficacy is the strongest predictor of environmentally-responsible attitude in France followed by media exposure and social-group influence. In addition, clear self-identity seems also to be a strong determinant of responsible attitude.

Keywords: responsible consumption; determinants of responsible consumer behavior; France (search for similar items in EconPapers)
Date: 2015
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Published in 1st ARTEM OCC : ARTEM International Organizational Creativity and Sustainability Conference, 2015, Nancy France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01507998

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