THE 'KNOWLEDGE MARKETING': A NEW TREND IN A MANAGEMENT SCIENCE WORLD

Oleg Curbatov ()
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Oleg Curbatov: CEPN - Centre d'Economie de l'Université Paris Nord - UP13 - Université Paris 13 - USPC - Université Sorbonne Paris Cité - CNRS - Centre National de la Recherche Scientifique

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Abstract: This article reports on the progress of a research based on a conceptual analysis of consumer's competencies, as defined in 'Knowledge Marketing' research and aims at proposing a new model of competencies for a better understanding of the value created by the consumer and the firm. The conceptual framework is illustrated by the use of the Smell Web (Exhalia Project). This illustration is elaborated from a secondary exploitation of a qualitative research. This article takes into account the polysemy of the notion of competency and tries to contribute to the enrichment of current theoretical and managerial works on value co-creation.

Keywords: Competencies; Consumer behavior; management; smell web; Teritorial Intelligence; Knowledge Marketing; Connaissance Client; Marketing; Competences and Knowledge Management; Knowledge management applications; Knowledge Management; Teritoriale Inteligencia (search for similar items in EconPapers)
Date: 2013-12-04
Note: View the original document on HAL open archive server: https://hal.science/hal-01509370v1
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Published in Essais scientifiques de l'Université Taurida Vernadsky ; Ученые записки Таврического национального университета им. В.И. Вернадского, 2013, 4 (34), pp.117-125

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