The conditions of success for sponsorship: The followup on young graduates by the association NQT

Les conditions de la réussite de la relation de parrainage. Le cas emblématique de l’accompagnement des jeunes diplômés par l’association NQT

Damien Collard (damien.collard@univ-fcomte.fr), Nathalie Raulet-Croset (nathalie.raulet-croset@univ-paris1.fr), Jean-Baptiste Suquet (jean-baptiste.suquet@neoma-bs.fr) and Laure Amar
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Damien Collard: CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Nathalie Raulet-Croset: CRG I3 - Centre de recherche en gestion i3 - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - Université Paris-Saclay - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique, IAE Paris - Sorbonne Business School
Jean-Baptiste Suquet: NEOMA - Neoma Business School, IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Laure Amar: CRG I3 - Centre de recherche en gestion i3 - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - Université Paris-Saclay - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique

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Abstract: A program of sponsorship is presented that follows up on young graduates from higher education who are looking for or returning to work. It seeks to facilitate access to the world of work for certain categories of youth and fight against discrimination. A "research-action" program, conducted at the request of an association that brings young graduates into contact with persons working in firms, has identified four major psychosocial motivations of the sponsorship relation: 1) the "Wow!" effect", 2) the Pygmalion effect, 3) the improvement of relational skills, and 4) the network effect. Taken together, they form a "magic square" of sponsorship.

Keywords: sponsorship; young people unemployment; non profit organization; parrainage; effet waouh; chômage des jeunes; association (search for similar items in EconPapers)
Date: 2016-12
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Published in Gérer et Comprendre. Annales des Mines, 2016, 126 (4), pp.51-60. ⟨10.3917/geco1.126.0051⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01512395

DOI: 10.3917/geco1.126.0051

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