Le consommateur face à l'écologie: indifférent, réactant ou sensible ?

Leyla Jaoued-Abassi () and Christine Gonzalez ()
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Leyla Jaoued-Abassi: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Christine Gonzalez: GAINS - ARGUMANS - Atelier De Recherche En Gestion De L'université Du Mans - GAINS - Groupe d'Analyse des Itinéraires et des Niveaux Salariaux - UM - Le Mans Université

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Abstract: This research aims to identify the factors that determine pro-environmental behavior, given the emergence of new consumption behaviors, such as resistance, sharing or limitation. A qualitative approach was adopted and 16 interviews were conducted. The content analysis confirms the different steps leading to pro-environmental behavior previously identified in the literature. However, it enriches these researches by proposing several paths leading to the adoption or not of pro-environmental behavior: the indifference, the reactance and the sensitivity. Another research contribution is the importance of the attribution process in adopting ecological behavior and the isolation of three dimensions of this attribution: a me-attribution, an us-attribution and a them-attribution, that should have an influence on consumption behavior. Research avenues are proposed in the conclusion.

Keywords: Pro-environmental behavior; Influencing factors; Attribution process; New consumer behaviors; Nouveaux comportements de consommation; Processus d’attribution; Facteurs d’influence; Comportement écologique (search for similar items in EconPapers)
Date: 2017-05-17
New Economics Papers: this item is included in nep-env
Note: View the original document on HAL open archive server: https://hal.science/hal-01513786v1
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Published in 33ème congrès de l'association française du Marketing, Association Française du Marketing, May 2017, Tours, France

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