The imitation on a print advertisement: Dominant color components impact

Douniazed Filali Boissy
Additional contact information
Douniazed Filali Boissy: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

Post-Print from HAL

Abstract: no abstract

Keywords: color; advertisement; print; imitation (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

Published in Poster session of the 43rd EMAC Conference, 2014, Valencia, Spain

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01513960

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().