The Influence of Social Networks on E-Reputation: How Sportspersons Manage the Relationship with Their Online Community

Sylvaine Castellano (), Insaf Khelladi, Amélie Chipaux and C. Kupferminc
Additional contact information
Sylvaine Castellano: ESG Research Lab - ESG Management School
Insaf Khelladi: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Amélie Chipaux: ESG Research Lab - ESG Management School
C. Kupferminc: ESG Research Lab - ESG Management School

Post-Print from HAL

Abstract: With the increased importance of the Internet and the use of social media, new opportunities and challenges emerge to manage the relationship with audiences and online communities. While the professional world already acknowledged such dynamics, further analysis is needed in the academic scene. A survey conducted in the sports setting shows that the perception of social networks influences athletes' e-reputation. However, the motives for following athletes online have no influence on their e-reputation. Finally, the results highlight that e-reputation is not affected by negative content on the internet. This research has both academic and managerial contributions regarding online reputation and social media.

Keywords: E-reputation; Social Networks; Social Media (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

Published in International Journal of Technology and Human Interaction, 2014, 10 (4), pp.65-79. ⟨10.4018/ijthi.2014100105⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01513997

DOI: 10.4018/ijthi.2014100105

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().