Marketing viral ou buzz marketing, même combat ? Le marketing viral dans la perspective du marketing interactif

Denis Darpy and Damien Renard ()
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Denis Darpy: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Marketing viral; Marketing interactif (search for similar items in EconPapers)
Date: 2014
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Published in L’état des entreprises 2014, pp.69-81, 2014

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