Comportements du consommateur

Denis Darpy
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Denis Darpy: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Illustré de cas d'étude, ce document expose les principaux concepts permettant de décrire et comprendre le comportement des consommateurs, afin de prendre les meilleures décisions marketing.

Keywords: Comportement du consommateur; Etudes marketing; Consommation (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (1)

Published in Dunod, 372 p., 2012

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01514394

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