The impact of profile and location-based personalization on customer behavior in a mobile context

Insaf Khelladi, Sylvaine Castellano () and Laurie Limongi
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Insaf Khelladi: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Keywords: mobile context; customer behavior; location-based personalization; profile (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (1)

Published in Research Day on Digital Business, 2013, Paris France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01514498

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