Migration and Minorities in Europe

Joseph Franch, Verena Gruber () and Matthew Hawkins ()
Additional contact information
Joseph Franch: ESADE Barcelona - Sant Cugat
Verena Gruber: Vienna University of Economics and Business - WU - Wirtschaftsuniversität Wien [Austria]
Matthew Hawkins: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

Post-Print from HAL

Abstract: Panzani's appreciation of Muslims' preferences and tastes in France illustrates the importanttask of accounting for the needs of different ethnic groups, which increasingly form a crucial customer segment. As the marketplace becomes ever more pluralistic, accommodating various minorities and cultural subgroups, marketers increasingly need to be aware of these differences in order to remain viable and competitive players.

Keywords: Europe; Minorities; Migration (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

Published in Thomas Rudolph; Jan Niklas Meise; Josep Franch; András Bauer; Bodo B. Schlegelmilch. Diversity in European Marketing, 1, Springer International Publishing, pp.15-55, 2012, 978-3-8349-1420-0. ⟨10.1007/978-3-8349-6976-7_1⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01514789

DOI: 10.1007/978-3-8349-6976-7_1

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().