La reculturation dans le processus de consommation: approche par le carré sémiotique d’ici/de là-bas

Virginie Dercourt and Denis Darpy
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Virginie Dercourt: CEPN - Centre d'Economie de l'Université Paris Nord - UP13 - Université Paris 13 - USPC - Université Sorbonne Paris Cité - CNRS - Centre National de la Recherche Scientifique
Denis Darpy: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Reculturation through consumption has become a visible trend among individuals belonging to ethnic groups in France. Building upon Greimas & Courtés (1993) contributions and qualitative research, this article is centered around a semiotic analysis of reculturation through consumption. The semiotic square from here / from there is developed to show how individuals are reclaiming their ethnic heritage through products, brands and retail outlets.

Keywords: Héritage ethnique; Carré sémiotique; Comportement du consommateur; Reculturation (search for similar items in EconPapers)
Date: 2008-05
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Published in 24ème Congrès de l’AFM, May 2008, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01517078

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