From the Complexity of the Concept of Gamification to the Complexity of it’s Implementation: an Exploratory Study in the Context of Touristic Mobile Application

De la complexité de la notion de gamification à la complexité de sa mise en œuvre: une étude exploratoire dans un contexte d’application mobile touristique

Aleandro Nassisi, Cédric Baudet () and Francesco Termine
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Aleandro Nassisi: HES-SO - Haute Ecole Spécialisée de Suisse Occidentale
Cédric Baudet: HES-SO - Haute Ecole Spécialisée de Suisse Occidentale, UJML - Université Jean Moulin - Lyon 3 - Université de Lyon
Francesco Termine: HES-SO - Haute Ecole Spécialisée de Suisse Occidentale

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Abstract: To grasp the inherent complexity of gamification, we carried out an exploratory two-phase study in the context of a swiss touristic mobile application. Sightseeing the first phase, we measured the user experience quantitatively and qualitatively following a touristic tour using a mobile application that contained few gamification mechanisms. During the second phase, we integrated several gamification mechanisms into the mobile application and we made the same measurements as in the first phase. We highlighted the complexity of gamification and suggested implementing adapted mechanisms dynamically for each user.

Keywords: mechanisms; tourism; evaluation; complexity; gamification; tourisme (search for similar items in EconPapers)
Date: 2017-05-17
New Economics Papers: this item is included in nep-mkt and nep-pay
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Published in 22eme colloque de l'AIM ​"Faire face à la complexité dans un monde numérisé", May 2017, Paris, France

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