Valorisation financière des stratégies: le problème ducredibility gap

Colette Depeyre and Dominique Jacquet
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Colette Depeyre: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Dominique Jacquet: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre

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Abstract: Comment le marché valorise-t-il les perspectives stratégiques d'une entreprise ?Le rôle des gatekeepersLe credibility gap en actionCap Gemini - Danone - Coca-ColaQuelle gestion face aux situations de credibility gap ?

Keywords: Credibility; Gap (search for similar items in EconPapers)
Date: 2011
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Published in L'état des entreprises 2012, pp.51-62, 2011

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01522747

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