La fédération internationale de Volleyball (FIVB) et sa campagne "FIVB Heroes"

Julien Jouny-Rivier () and Björn Walliser ()
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Julien Jouny-Rivier: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Björn Walliser: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Keywords: Communication strategy; Marketing digital; Sport Institutions; Marketing (search for similar items in EconPapers)
Date: 2014-03-18
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Published in Le Marketing des Fédérations Sportives, Economica, 2014, 978-2-7178-6667-4

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01522858

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