Tobacco plain packaging: how effective is it for tobacco control?

Le paquet de cigarettes neutre ou standardisé: quelle efficacité pour lutter contre le tabagisme ?

Karine Gallopel-Morvan ()
Additional contact information
Karine Gallopel-Morvan: EHESP - École des Hautes Études en Santé Publique [EHESP]

Post-Print from HAL

Abstract: Labeling policies have been mentioned by the World Health Organization (WHO) as cost-effective and effective tobacco control measures. In this article, we focus on the potential effect of plain packaging recommended by the WHO, a pack whose colour, design, shape and commercial writings would be standardized. The current paper reviews academic research conducted on tobacco plain packaging. Results reveal benefits of plain packaging: it increases the effectiveness of health warnings, it decreases false health beliefs about cigarettes, it reduces brand and packaging appeal (especially among youths and women), and finally it may turn into behavioural changes. In addition, this paper highlights the growing recognition of the importance of packaging as a marketing and communication tool for the tobacco industry.

Keywords: Plain packaging; Tobacco; Marketing; Paquet neutre; Tabac (search for similar items in EconPapers)
Date: 2013-05-28
References: Add references at CitEc
Citations:

Published in Bulletin Epidémiologique Hebdomadaire, 2013, 20-21, pp.227-229

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01524698

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().