Marketing Prospective

Oleg Curbatov () and Maksym Podsolonko ()
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Oleg Curbatov: CEPN - Centre d'Economie de l'Université Paris Nord - UP13 - Université Paris 13 - USPC - Université Sorbonne Paris Cité - CNRS - Centre National de la Recherche Scientifique

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Keywords: Customer behavior; Prospective Studies; Knowledge Marketing; Prospective // territorial intelligence; Prospective Scenarios; Comportement du consomamteur; Co-création de valeur; Relation client (search for similar items in EconPapers)
Date: 2012
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Published in 2012, 978-966-491-259-1

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01525401

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