AESTHETIC, ECOLOGY AND SOCIALIZATION: THE CASE OF THE « UGLY PRODUCTS »

Audrey Hanan () and Isabelle Muratore ()
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Audrey Hanan: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université
Isabelle Muratore: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université

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Abstract: Based on societal aspiration concerning food waste, a new offer has been proposed to consumers by retailers called "ugly" products. It concerns products which are usually discarded from the sale because they do not match aesthetic standardized criteria. Given the low level of awareness within the adult market towards these products, it would be interesting to focus on the children's receptiveness. Our purpose is to know, firstly, how this new offer of products modifies the perceptions of children, as well as their behavioral intentions. Secondly, to better understand the psychological mechanism specific to unaesthetic which could justify these inferences of perception. Finally, how to modify the value of these products will be investigated.

Keywords: aesthetic; ugly product; socialization; reverse socialization; children; retailing (search for similar items in EconPapers)
Date: 2017-06-15
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Published in Third kids and retailing colloquium, Jun 2017, Bordeaux, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01531245

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