What affects creative performance in idea co-creation: competitive, cooperative or coopetitive climate ?

Zhenzhen Zhao (), Damien Renard (), Mehdi-Alexandre Elmoukhliss () and Christine Balagué ()
Additional contact information
Zhenzhen Zhao: ISC Paris - Institut Supérieur du Commerce de Paris
Damien Renard: LASCO - Laboratoire d'Analyse des Systèmes de Communication des Organisations - UCL - Université Catholique de Louvain = Catholic University of Louvain - Centre de Recherche en Communication (RECOM)
Mehdi-Alexandre Elmoukhliss: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management
Christine Balagué: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management

Post-Print from HAL

Abstract: Companies develop co-creation platforms to collect innovative ideas generated by consumers. The idea competition model is traditionally used to organize such collective action and has been widely implemented by companies. In parallel, the development of collaborative platforms and social networks have led to the appearance of co-creation platforms based on a cooperative model with community features. In addition to these two classical models, a third model, a combination of competition and cooperation-the coopetition model-has emerged. Although there is growing interest in this model, no study to date has compared its performance to the other two models. Our research objective is to investigate and compare how these three models affect creative performance in terms of idea quantity and quality. We thus conducted an experiment with 177 students to generate ideas that were submitted to an established company. The results show that the coopetitive model generates more ideas and more creative ideas than the other two models. We also offer insights on how a consumer co-creation platform should be designed to achieve better creative performance.

Keywords: Innovation; Coopetition; Creativity (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Published in The role of creativity in the management of innovation : state of the art and future research outlook, 27, World Scientific, pp.123 - 148, 2017, Series on Technology Management, 978-1-78634-200-3. ⟨10.1142/9781786342010_0007⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01531342

DOI: 10.1142/9781786342010_0007

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().