Label proliferation and consumers’ confusion. The weak impact of sustainability labels on the value of chocolate

Stéphan Marette ()

Post-Print from HAL

Abstract: Ce texte présente les premiers résultats d'une expérience en laboratoire se focalisant sur les tablettes de chocolat vendues avec des labels signalant un respect de l'environnement et/ou un niveau satisfaisant de soutenabilité.

Keywords: Expérience; willingness to pay; approche expérimentale; économie; consentement à payer; label (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (1)

Published in SUSDIET Newsletter, 2016, 4, pp.5

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01532596

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