De l’image au capital-marque du point de vue des consommateurs

Géraldine Michel () and Nathalie Veg-Sala ()
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Géraldine Michel: IAE Paris - Sorbonne Business School
Nathalie Veg-Sala: UPN - Université Paris Nanterre, CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre

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Keywords: Marque; management; identité; image (search for similar items in EconPapers)
Date: 2013
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Published in Management Transversale de la marque, 2013, 2100590219

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01532828

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