Ambassadeurs-Stars vs. Ambassadeurs-Clients: Le monde de la Haute Horlogerie à travers le concept d’extension de soi

Nathalie Veg-Sala ()
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Nathalie Veg-Sala: UPN - Université Paris Nanterre, CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre

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Keywords: Ambassadeur; luxe; horlogerie (search for similar items in EconPapers)
Date: 2011
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Published in L’Horlogerie et ses ambassadeurs, Editions Lep, 2011

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01532830

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