Extension de gammes "homme - femme" et impact du marché initial de la marque

Nathalie Veg-Sala (nathalie.veg.sala@gmail.com)
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Nathalie Veg-Sala: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre, UPN - Université Paris Nanterre

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Keywords: luxe; Extension homme - femme (search for similar items in EconPapers)
Date: 2010-05-06
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Published in 26ème congrès de l'association française du marketing, May 2010, Le Mans, France

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