Typologie des frontières du service-après-vente en horlogerie: analyse par les perceptions des consommateurs

Nathalie Veg-Sala () and Angy Geerts ()
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Nathalie Veg-Sala: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre, UPN - Université Paris Nanterre
Angy Geerts: UMONS - Université de Mons / University of Mons

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Keywords: Luxe; horlogerie; e-commerce; service-après-vente (search for similar items in EconPapers)
Date: 2013-11-06
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Published in 8ème journée de recherche en marketing horloger, Nov 2013, Neuchatel, Suisse

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