De la haute couture à la haute horlogerie: l'expérience authentique en boutique peut-elle légitimer les extensions de marque

Nathalie Veg-Sala ()
Additional contact information
Nathalie Veg-Sala: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre, UPN - Université Paris Nanterre

Post-Print from HAL

Keywords: Luxe; extension; expérience authentique (search for similar items in EconPapers)
Date: 2012-11-07
References: Add references at CitEc
Citations:

Published in 7ème journée de recherche en marketing horloger, Nov 2012, Neuchatel, Suisse

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01533338

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().