"Ambassadeur - stars" vs. "Ambassadeur - clients": Le monde de la haute horlogerie à travers le concept d'extension de soi

Nathalie Veg-Sala ()
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Nathalie Veg-Sala: UPN - Université Paris Nanterre, CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre

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Keywords: Ambassadeurs; endossement; Luxe; horlogerie; extension de soi (search for similar items in EconPapers)
Date: 2010-12-01
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Published in 5ème journée de recherche en marketing horloger, Dec 2010, Neuchatel, Suisse

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