Branding diversity: Diversity representations in French brands communication

Simon Nyeck (), Max Chauvin and Nathalie Veg-Sala ()
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Simon Nyeck: ESSEC Business School
Nathalie Veg-Sala: UPN - Université Paris Nanterre, CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre

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Keywords: Brand; diversity (search for similar items in EconPapers)
Date: 2011-05-09
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Published in 3rd Annual research conference alliance for research on corporate sustainability, May 2011, Wharton, United States

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