Comprendre l'évolution du territoire produit "effectif" des marques en fonction de leur histoire: étude de cas le secteur du luxe

Nathalie Veg-Sala () and Simon Nyeck ()
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Nathalie Veg-Sala: UPN - Université Paris Nanterre, CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre
Simon Nyeck: ESSEC Business School

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Keywords: Territoire marque; Identité; Luxe (search for similar items in EconPapers)
Date: 2010-01-21
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Published in 9th International Congress Marketing Trend, Jan 2010, Venise, Italie

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