The Internet and communication: how to manage the consistency of luxury brands?

Angy Geerts () and Nathalie Veg-Sala ()
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Angy Geerts: UMONS - Université de Mons / University of Mons
Nathalie Veg-Sala: UPN - Université Paris Nanterre, CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre

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Keywords: Luxury; brand; Internet; consistency (search for similar items in EconPapers)
Date: 2009-09-01
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Published in Academy of Marketing Brand, Identity and Reputation SIG: 5th Colloquium, Sep 2009, Cambridge, United Kingdom

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01533754

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