Valeurs du genre de la marque et concept d'ouverture: Implications pour l'étude des extensions de gammes "homme - femme"

Nathalie Veg-Sala ()
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Nathalie Veg-Sala: UPN - Université Paris Nanterre, CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre

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Keywords: Genre; marque; extension "homme-femme"; concept d'ouverture (search for similar items in EconPapers)
Date: 2009-01-16
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Published in 8th International Congress Marketing Trend, Jan 2009, Paris, France

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