Analyse sémiotique des déterminants de la capacité à s'étendre des marques: application aux marques de luxe

Nathalie Veg-Sala ()
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Nathalie Veg-Sala: UPN - Université Paris Nanterre, CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre

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Keywords: Extension de marque; luxe; sémiotique (search for similar items in EconPapers)
Date: 2008-01-17
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Published in 7th International Congress Marketing Trend, Jan 2008, Venise, Italie

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