Brand gender and cross-gender extensions

Nathalie Veg-Sala () and Simon Nyeck ()
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Nathalie Veg-Sala: UPN - Université Paris Nanterre, CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre
Simon Nyeck: ESSEC Business School

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Keywords: Brand gender; cross-gender extensions (search for similar items in EconPapers)
Date: 2007-04-24
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Published in Thought Leaders International Conference on Brand Management, Apr 2007, Birmingham, United Kingdom

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