Before or during visit, what is the best moment to train customers to their roles? A study of the influence of customer training on purchase amount and trust

Lionel Nicod () and Sylvie Llosa ()
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Lionel Nicod: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Sylvie Llosa: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Keywords: Coproduction; customer training (search for similar items in EconPapers)
Date: 2017
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Published in Frontiers, 2017, New York, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01546587

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