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New forms of agritourism, a case study in mountain pasture

Les nouvelles formes d'agritourisme, une étude de cas en alpage

Agnès Durrande-Moreau ()
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Agnès Durrande-Moreau: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc

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Abstract: This research focuses on new forms of agritourism. A case study regarding the visit of mountain pasture organised for tourists is analysed with the tools of place marketing. It allows to better understand one of these new forms and the reasons for success. This research has theoretical (about tourism management, and place marketing) and practical implications (good practices in agritourism). Les nouvelles formes d'agritourisme, une étude de cas en alpage Cette recherche s'intéresse aux nouvelles formes d'agritourisme. Une étude de cas de visite d'alpage, analysé grâce aux outils du marketing territorial, permet de mieux comprendre l'une de ces nouvelles formes et les raisons de son succès. Cette recherche a des implications théoriques (sur la gestion du tourisme, sur le marketing territorial), et pratiques (bonnes pratiques en agritourisme).

Keywords: tourism; food; tourisme; alimentation; agriculture; innovation (search for similar items in EconPapers)
Date: 2017-01-26
New Economics Papers: this item is included in nep-mkt and nep-tur
Note: View the original document on HAL open archive server: https://hal.univ-grenoble-alpes.fr/hal-01547388
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Published in International marketing trends conference, Andreani Jean-Claude, ESCP europe, Jan 2017, Madrid, Espagne

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