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Public communication, professional association, legitimization, normalization

Communication publique et association professionnelle: légitimation et normalisation

Dominique Bessières ()
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Dominique Bessières: PREFICS EA 7469 - Pôle de Recherche Francophonies, Interculturel, Communication, Sociolinguistique - UBS - Université de Bretagne Sud - UR2 - Université de Rennes 2

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Abstract: The role of professional associations in legitimizing issues, standardization, institutionalization of public communicators is complex. It is a complex process because it is in the long time with various actors. He participated in the recognition of professionalism. How to apprehend a heuristic point of view on it ? What may be the role and importance of the researcher in the analysis of these phenomena? Issues of legitimacy of a professional field aim to strengthen and sustain professional positions, forging socially constructed standardization, with an interactional activism that strengthens over time. The challenge is that the institutionalization of these functions is measured increasingly through a professional, and a search of legitimation of a professional group to consolidate its presence and positions in public organizations.

Keywords: public communication; professional association; legitimization; normalization; communication publique; association professionnelle; légitimation; normalisation (search for similar items in EconPapers)
Date: 2016
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Published in Revue française des sciences de l'information et de la communication, 2016, Tendances contemporaines en communication organisationnelle, 9

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