De l'éthique de l'enseigne à la fidélisation du consommateur: le rôle de la confiance

Shérazade Gatfaoui () and Laure Lavorata ()
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Shérazade Gatfaoui: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Laure Lavorata: URCA UFR SESG - URCA - UFR des Sciences économiques, sociales et de gestion - URCA - Université de Reims Champagne-Ardenne

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Abstract: The purpose of this paper is to show the relevance of the bond between the ethic of retail store, the consumer trust and the development of consumer loyalty. The interest of this topic is justified by the context of current crisis of trust and by the rise of ethical practices of the retail stores to answer this crisis. A theoritical framework is then proposed to clarify this topic and to underline its managerial interest.

Keywords: Ethic of Relation; Consumer trust; Consumer Loyalty; Retailer-customer relationship; Comportement éthique des enseignes; Ethique de la distribution; Confiance du consommateur dans les mécanismes du marché (search for similar items in EconPapers)
Date: 2001
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Published in Revue Française du Marketing, 2001, Le marketing face aux peurs alimentaires Nº 183-184 - pages. 213-226

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01558532

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