Is Googlizing polluting ? The difficult emergence of stewards for low-carbon transition on the search engine market

Googliser, c’est polluer ? La difficile émergence d’acteurs au service de la transition bas carbone sur le marché des moteurs de recherche

Julie Bastianutti () and Cécile Chamaret
Additional contact information
Cécile Chamaret: CRG I3 - Centre de recherche en gestion i3 - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - Université Paris-Saclay - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Abstract: The value proposition of ecological search engines is based on conducting online research that is respectful of the environment. Our study highlights two contrasting models. On the one hand, some agents promise to reduce energy consumption or CO2 emissions directly as a result of having to more effective technology. On the other hand, there are agents who propose to compensate CO2 emissions due to online research by supporting reforestation associations or by buying Carbon Credits. We show that the multiplication of initiatives and legitimacy issues have led to difficulties. Generating networks effects and an ability to legitimate an ecological positioning in the eyes of partners and users appear to be key success factors for these initiatives.

Keywords: search engines; sustainability; Internet; ecology; partnership; moteurs de recherche; développement durable; écologie; partenariats (search for similar items in EconPapers)
Date: 2017-07
References: Add references at CitEc
Citations:

Published in Entreprises et Histoire, 2017, Entreprises et changement climatique, 86 (1), pp.125-139. ⟨10.3917/eh.086.0125⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01567958

DOI: 10.3917/eh.086.0125

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().