Global Local Dialectical Relationship in a Mediterranean Context

Amina Djedidi (), Nacima Ourahmoune () and Daniele Dalli ()
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Amina Djedidi: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Keywords: Cultural branding; Mediterranean consumption; Iconic brands; non-western contexts (search for similar items in EconPapers)
Date: 2017-10-26
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Published in Advances in Consumer Research, 2017

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01568163

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