Hospital Fundraising: Key Factors for Effectiveness

Las donaciones en los centros hospitalarios: factores claves para su eficacia

Florence Busson-Villa, Karine Gallopel-Morvan () and Marine Le Gall-Ely ()
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Florence Busson-Villa: CIAPHS - Centre Interdisciplinaire d'Analyse des Processus Humains et Sociaux [Rennes] - UR2 - Université de Rennes 2
Karine Gallopel-Morvan: EHESP - École des Hautes Études en Santé Publique [EHESP], EA MOS - EA Management des Organisations de Santé - EHESP - École des Hautes Études en Santé Publique [EHESP] - PRES Sorbonne Paris Cité
Marine Le Gall-Ely: UBO - Université de Brest

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Abstract: Fundraising by health organizations is a very long-standing practice. In France, with the exception of some health organizations that have implemented a strategy to raise funds for many years, few have yet developed a professional approach. Conversely, the fundraising is practiced in many hospitals in the United States, Québec. In addition, research is scarce. The objective of this article is consequently exploratory. It aims at highlighting the levers, specificities and characteristics of hospital fundraising. These questions will be dealt with regarding this scarce literature review and exploratory interviews.

Keywords: Fundraising; Health organizations; Donors; Centros hospitalarios; Donantes; Etablissements de santé; Donateurs (search for similar items in EconPapers)
Date: 2016
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Published in Management international = International management = Gestión internacional, 2016, 20 (3), pp.122-133. ⟨10.7202/1051311ar⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01573081

DOI: 10.7202/1051311ar

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