Development communication and appropriation of the new ideas, services, socio-technical systems: role of the Perceived Usage Value formation on the user side

M. Velmuradova ()
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M. Velmuradova: IRSIC - Institut de Recherche en Sciences de l'Information et de Communication - AMU - Aix Marseille Université

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Abstract: We study the problematics of the acceptation and the appropriation of the new ideas, services and socio-technical systems for Sustainable Development, - and particularly investigate the role of the Perceived Usage Value (PUV) formation on the user side. Qualitative grounded theory study results are presented in this paper. Perceived Usage Value is defined as the mental construction of the "sens of usage" (anticipated/perceived usage experience, usage functional and symbolic benefits), realized by the user facing the pro-development novelty. The results of the multi-site case study within the SME support services show that the PUV is a motivationally bounded concept, being determined by the user's projects, tensionned desires and needs. The Tensional mechanism is explored, where user appears to refer to two points : the 'ideal' but also the 'critical' points. PUV appears to constitute the essence of the user's cognitive appropriation of the novelty and plays the determining role for the acceptation of the pro-development novelty into the user's life. Communication pour le développement et l'appropriation des nouvelles idées, services, dispositifs socio-techniques : le rôle de la formation de la Valeur perçue d'usage. Nous étudions la problématique de l'acceptation et de l'appropriation des nouvelles idées, des nouveaux services et dispositifs socio-techniques pour le développement durable, - et notamment, nous explorons le rôle de la formation de la Valeur perçue d'usage (VPU) par les usagers. Les résultats de l'étude qualitative sont présentés ici. La Valeur perçue d'usage est définie comme la construction mentale du

Keywords: Communication for development and social change; Social utility services; Social integration of innovations; Cognitive appropriation; Acceptance; Perceived value of use; SME support services; qualitative study; multi-site organisational case study; intervention-research; communication of social utility (search for similar items in EconPapers)
Date: 2013-09-16
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Published in The 4th International Conference On Sustainability Science, Poster Session : Sustainability and Regional Resilience, Sep 2013, Marseille, France. , ICSS 2013 2013

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