To What Extent Do the Local SMEs value the International Support in Transitional Countries and Why ?

M. Velmuradova ()
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M. Velmuradova: IRSIC - Institut de Recherche en Sciences de l'Information et de Communication - AMU - Aix Marseille Université

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Abstract: The current research objective is to investigate the concept of Perceived Customer Value (PCV) as applied to the domain of international SME Support in developing communities.

Keywords: customer perceived value; perceived value; customer value; expectancy value; value of use; value of exchange; SME support; social and public services; marketing and development; enterprise development support; not-for-profit services (search for similar items in EconPapers)
Date: 2007-06-02
Note: View the original document on HAL open archive server: https://hal.science/hal-01582281
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Published in The Joint ISMD / MacroMarketing Society Conference on MacroMarketing and Development : Building Bridges and Forging Alliances, ISMD / MacroMarketing Society, 2-5 juin, Jun 2007, Washington DC, United States

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