Cooperative Banks’ Membership: which ubiquity? The Case of Banques Populaires

Les sociétaires des banques coopératives: quelle ubiquité ? Le cas des Banques Populaires

Faten Ben Slimane, Valérie Pallas () and Evelyne Rousselet ()
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Valérie Pallas: UPE - Université Paris-Est, IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Evelyne Rousselet: UPE - Université Paris-Est, IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Abstract: This article aims to identify the roles that cooperative banks assign to their members. The empirical study, based on the analysis of institutional discourse published on the websites of the 16 regional banks forming Banques Populaires network, reveals that the ubiquity of the members is not primarily based on the historical principle of dual quality: A client who holds shares. This characteristic seems to be disappearing in favor of a wider economic and territorial utility. Banques Populaires consider their members more as a resource contributing to the bank's value creation process.

Keywords: Sociétariat; Banques coopératives; ubiquité (search for similar items in EconPapers)
Date: 2017-05
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Published in Revue management & avenir, 2017, 93

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01583844

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