The dynamic of SMEs collective strategy: the case of Pic Saint-Loup winemakers*

Dynamique d'évolution d'une stratégie collective entre PME: le cas des vignerons du Pic Saint- Loup*

Julien Granata, Marie-Clémence da Fonseca, Pierre Marques () and Mickaël Géraudel
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Julien Granata: Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
Marie-Clémence da Fonseca: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc
Pierre Marques: UAG - Université des Antilles et de la Guyane
Mickaël Géraudel: Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Abstract: The environmental uncertainty leads SMEs to adopt collective strategies in order to supplement their inadequate resources. The longitudinal study of the Pic Saint-Loup union of wine producers provides an understanding of how SMEs can develop collective strategies. The case study is based on several time of data collection from mainly forty five semi-structured interviews. Our findings are twofold. We identify the stages of SMEs collective strategies development and the role of stakeholders. Then, we highlight the tertius strategies of SMEs owner-managers and the positive influence of their combination.

Keywords: Collective Strategy; SMEs; longitudinal study; stakeholders; Stratégie collective; PME; étude longitudinale; Parties prenantes / stakeholders; tertius (search for similar items in EconPapers)
Date: 2016
New Economics Papers: this item is included in nep-ent
Note: View the original document on HAL open archive server: https://univ-smb.hal.science/hal-01588177v1
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Published in Management international = International management = Gestión internacional, 2016, 20 (2), pp.69-83

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01588177

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