Does It Pay to Be Green? The Case of French Ski Resorts

Olga Goncalves (), Elisabeth Robinot () and Hélène Michel
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Olga Goncalves: UPVD - Université de Perpignan Via Domitia
Elisabeth Robinot: ESG-UQAM - UQAM - Université du Québec à Montréal = University of Québec in Montréal, IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc
Hélène Michel: EESC-GEM Grenoble Ecole de Management

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Abstract: This article aims to measure the influence of two environmental strategies: "concerned citizen" and "proactive" strategies on firms' performance. A two-step data envelopment analysis (DEA) procedure is therefore used on a sample of 38 French ski resorts. First, the DEA method is used to evaluate ski resorts' operational performance. Second, the impact of environmental strategies on their performance is analyzed via a bootstrapped truncated regression model. Contrary to findings of current studies, these results show that a "proactive" environmental strategy is not more positively correlated with firms' performance than a "concerned citizen" strategy. The research highlights an inflection point on the correlation between environmental strategy and organization's performance. By clarifying which green initiatives lead to performance improvements, this study helps managers defining their most advantageous environmental investments.

Keywords: environmental strategies; firms’ performance; ski resorts; organization’s performance; environmental investments (search for similar items in EconPapers)
Date: 2015
Note: View the original document on HAL open archive server: https://univ-smb.hal.science/hal-01591790v1
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Citations: View citations in EconPapers (2)

Published in Journal of Travel Research, 2015, 55 (7), pp.889-903. ⟨10.1177/0047287515601238⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01591790

DOI: 10.1177/0047287515601238

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