From Val d’Orbieu to InVivo Wine: the emergence of new ways of strategic partnership and governance in French wine industry

Louis-Antoine Saïsset ()
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Louis-Antoine Saïsset: UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier

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Abstract: Whereas wine sector is permanently restructuring to be more competitive, this research proposes to analyse the new forms of vertical and horizontal co-operation that are emerging in the French wine industry thanks to the Vinadéis case study. Focusing on strategy and governance, our theoretical framework points out that partnership is rarely precisely defined. Between strategic alliances and mergers, strategic partnerships are new forms of inter-firms co-operation that can be vertical or horizontal. Regarding co-ops governance, it appears to be complex and multi dimensionnal with a great partnership facet. Involving stakehoders in the decision making process is a specificity of certain types of co-ops. This research highlights three key elements regarding the strategic partnerships that are emerging in the French wine industry: the usefulness of analysing strategy and governance from a resource and a path dependence sides, the key role of "opened governance" in managing the inter-firms relationships and a realistic understanding of the intricacies and dynamics of partnering in practice.

Keywords: wine co-ops; governance; Patrnership; lean content; coopérative viticole; gouvernance; performance; coopération (search for similar items in EconPapers)
Date: 2017-06-28
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Published in 11. Annual conference of the Association of American Wine Economists, American Association of Wine Economists (AAWE). USA., Jun 2017, Padoue, France. 8 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01600777

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